One thing I learned a long time ago is that when you say something negative about yourself, people always believe it. Example, if I wrote a blog concerning myself and a ladyfriend and casually mentioned that I have an above average penis, you would probably still have your doubts about the size of my member. I have every reason to lie about my dick measurement (it makes me look cool) so you have no reason to have complete faith in me.

On the other hand, if I mentioned in a blog that my dick was kinda small, you’d definitely believe me. Why would I lie? There’s nothing for me to gain from saying that, in fact it would probably make you think less of me, at least to the extent that penis size weighs in on your opinion of a person. For that reason, I think this Domino’s ad is pretty awesome. It’s risky though. What about all the people who already like Domino’s? The commercial basically tells them that they are just wrong. It also turns Domino’s into self-admitted liars because they’ve been pumping out advertisements for years claiming that their pizza was, in fact, good.

But this commercial does grant them something pretty amazing that you’ll rarely find such a direct route towards in advertising: a huge incentive to try your product. Prior to seeing this ad I had pretty much zero interest in eating at Domino’s, and now I’m extremely curious as to how their pizza has changed and plan on giving it a shot in the near future. I’m not really the “order delivery pizza” type of guy so much, so it might take a while.

And still the size of my dick remains unchanged and mostly undocumented.

Via Gawker.